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 New Zealand
 
 New Zealand’s awesome landscapes, lush forests, amazing wildlife and pleasant climate make it a haven for many outdoor activities,  and a  great place   to unwind. New Zealand society is diverse, sophisticated, and multicultural, and the honesty, friendliness, and  openness of Kiwis  will impress you. And  the  great advantage of New Zealand is that all of its diverse physical, cultural, and artistic  landscapes are so close to  each other!
 
 Our History
 
 While New Zealand is a relatively young country, it has a rich and fascinating history, reflecting both our Maori and European  heritage.  Amazing Maori  historic sites and taonga (treasures), some dating back almost a thousand years, are a contrast to many  beautiful colonial  buildings. A walk around any  New Zealand city today shows what a culturally diverse and fascinating country we  have become.
 
 Our Culture
 
 New Zealand has a unique and dynamic culture. The culture of its indigenous Māori people affects the language, the arts, and even  the accents  of all New  Zealanders. Their place in the South Pacific, and their love of the outdoors, sport, and the arts make New  Zealanders and their  culture unique in the  world.
 
 New Zealand - The People
 
 Today, New Zealanders are largely sophisticated and highly educated urban dwellers. Members of a unique and vibrant multicultural  society,  New  Zealanders are embracing 21st century technology and culture in record numbers. But New Zealanders also have a  background of quiet  but rugged  individualism, self-reliance, and a genius for invention — qualities still evident in the  population today.
 
 Unique in the World
 

 New Zealand has a diverse population — but with some uniting features that make it unique in the world. Our relatively   isolated South  Pacific location  and rugged landscapes still makes many New Zealanders quiet and independent, yet resourceful and  self-reliant,  with a  famous ‘Kiwi ingenuity’.

 
 Early Voyagers
 
 Over four hundred years before Christopher Columbus and the rest of Europe worried about falling off the edge of the world, the first  New  Zealanders, the  Maori, voyaged thousands of miles across the vast unknown Pacific Ocean in small ocean-going canoes. In  order to reach  New Zealand, these brave  adventurers developed their own navigation system using the stars and the currents.
 
 Rugged Pioneers
 
 New Zealand’s European pioneers were also brave, rugged and independent. Before establishing farms and settlements, they had to  first clear  the land —  a painstaking and sometimes dangerous activity. Their isolation and exposure to the elements forced these  early New Zealanders  to become hardy and  multi-skilled. This resourcefulness and ingenuity has greatly contributed to the New  Zealand character. The same  qualities can be seen today in the new  pioneers — a generation of young Kiwi business executives,  computer software builders, film-makers,  fashion designers, and sportspeople making waves  around the world.
 
 Backyard Genius
 

 Since before Sir Ernest Rutherford ‘split’ the atom early in the twentieth century, Kiwis have been discovering and inventing things.  Many of  these  inventions have literally been created in a backyard. While frozen meat, the Hamilton Jet boat, and the  bungy jump are probably our  most famous Kiwi  inventions, there are many others. New Zealanders are also responsible for the  tranquilliser gun,  seismic ‘base’ isolators  (rubber and lead blocks which  minimise earthquake damage), electric fences, the  fastest motorbike in the  world, freezer vacuum pumps,  stamp vending machines, wide-toothed  shearing combs, and the  electronic petrol pump — to name a  few!

 
 Outdoor People
 
 New Zealand has a low population density and spectacular scenery. As a result, many New Zealanders have a love of their  landscape and the  outdoors.  Hiking, mountaineering, and kayaking are enjoyed by many New Zealanders, while many more will  explore their landscape with a trip  to the beach or a  bush walk. They are following in the footsteps of perhaps the most  adventurous Kiwi, Sir Edmund Hillary, who conquered  Mount Everest, the world’s  highest mountain, in 1953.
 
 Water Passion
 
 With so much coastline, it is little wonder New Zealanders love the water. Since Kupe, the first explorer to reach New Zealand,  made landfall in  the far  north of the country over a thousand years ago, New Zealanders have had a passion for ocean-going craft.  New Zealanders were at the  forefront of yacht  design and racing during much of the 20th century, and continued their dominance  into this century by winning and retaining  the prestigious America’s  Cup. New Zealanders have also won many Olympic medals  for yachting, windsurfing, kayaking, and rowing.
 
 Fair Go Mate
 

 Tempering the rugged individualism of New Zealanders is a strong egalitarian streak and a sense of fair play and teamwork. This  may be partly  due to the  co-operative ‘whanau’ (extended family) structure of Maori society, as well as the make-up of early  Pakeha (Europeans) society.  Many European  immigrants came to New Zealand to escape the class system. A small population  meant co-operation was vital for survival.  The artificial class  structures of ‘home’ became irrelevant in such a rugged and young  country. New Zealand was also one of the earliest  countries to grant women the right  to vote and has a strong trade union  tradition.

 
 National Character Building
 
 The two World Wars saw heavy casualties inflicted on the New Zealand male population. But it also saw loyalty to your friends  and comrades —  ‘mateship’ — become a prized social value. This quality is still seen on the sporting field today. Rugby football is  the most popular spectator  sport in New  Zealand, and the legendary All Blacks have won the World Cup once and been a finalist  twice. Though the sport has public school  beginnings in England,  in New Zealand, rugby is definitely the sport of the ‘average  bloke’.
 
 Rural Economy
 

 As the 20th century progressed, the make-up and character of the New Zealand population began to radically change. In the  early part of the  century,  the New Zealand economy was largely dependent on agriculture and the export of primary produce.  However, after the Second World  War, more and more  people moved to the cities, and manufacturing and tertiary industries  became established.

 
 New New Zealanders
 

 In the 1970s, large numbers of Pacific Island immigrants settled in New Zealand, followed in the 80s and 90s by Asians,  Europeans, and  many others.  These new arrivals contributed, along with technological and economic changes, to a totally new  national identity. In the last  twenty years or so, New  Zealanders have embraced the global economy and the latest technology.  Per head of population, New Zealanders  are some of the highest mobile phone  and Internet users in the world. They also read the  most newspapers.

 
 Taming the Land
 
 Despite recent changes, New Zealand still has a sizeable rural population and farming is a major export earner. While the  traditional exports of  wool,  meat, and dairy products are still very strong, new products, including Cervena (New Zealand  venison), flowers, fruit, biotechnology, and  wine are now  also contributing greatly to our exports. Like the rest of the population,  the farming sector have diversified and embraced  technology, making New  Zealand one of the most productive and efficient  agricultural producers in the world.
 
 Urban and Sophisticated

 

 New Zealand has absorbed the new culinary tastes, fashions, and lifestyles of the Pacific Rim and combined them with more  traditional ones to  produce a  unique New Zealand identity. Today, Kiwis are as likely to visit an Asian restaurant or modern art  gallery as they are to attend a  rugby game or milk a  cow!